Ebner Stolz advises L Catterton and Sofina on EUR 100 million equity investment in SellerX

• L Cat­ter­ton Growth Fund and fa­mily ow­ned hol­ding com­pany So­fina make the in­vest­ment to­ge­ther with exis­ting in­ves­tors Cherry Ven­tures, Fe­lix Ca­pi­tal and 83North
• With this lar­gest equity fun­ding round for a Eu­ro­pean FBA ag­gre­ga­tor, Sel­lerX is in a strong po­si­tion to raise fur­ther debt ca­pi­tal to keep buil­ding their port­fo­lio by ac­qui­ring the best Ama­zon sel­lers in Eu­rope, the U.S. and China
• Eb­ner Stolz pro­vi­ded com­pre­hen­sive tran­sac­tion sup­port

With ap­pro­xi­mately USD 30 bil­lion of equity ca­pi­tal and 17 of­fices world­wide, L Cat­ter­ton is the lar­gest glo­bal con­su­mer-fo­cu­sed pri­vate equity firm. L Cat­ter­ton's team has nearly 200 in­vest­ment and ope­ra­ting pro­fes­sio­nal part­ners with ma­nage­ment teams around the world to im­ple­ment stra­te­gic plans that fos­ter growth, le­ver­aging deep ca­te­gory in­sight, ope­ra­tio­nal ex­cel­lence, and a broad part­nership net­work. L Cat­ter­ton has an ex­cel­lent ex­per­tise in the con­su­mer goods sec­tor as well as a long-stan­ding track re­cord of suc­cess­ful in­vest­ments in fast gro­wing, dis­rup­tive di­gi­tal brands.

So­fina is a Bel­gian fa­mily-ow­ned in­vest­ment com­pany lis­ted on Eu­ron­ext Brus­sels, ma­na­ging its own as­sets of around EUR 10 bil­lion. So­fina as­pi­res to be the pre­fer­red part­ner of en­tre­pre­neurs and fa­mi­lies who lead gro­wing com­pa­nies by backing them pa­ti­ently with ca­pi­tal and sup­por­tive ad­vice. A joint vi­sion and strong align­ment of in­te­rests with its part­ners are of ut­most im­port­ance in the de­ploy­ment of the com­pany’s stra­tegy. 

Sel­lerX was foun­ded in Sep­tem­ber 2020 with the backing of va­rious top in­ves­tors. It quickly be­came a lea­ding ac­qui­rer of third-party brands on the Ama­zon mar­ket­place in Eu­rope brin­ging 30+ brands un­der its um­brella in less than a year. The com­pany's goal is to be the buyer of choice for top Ama­zon FBA and other e-com­merce sel­lers and to es­ta­blish its­elf as a glo­bal lea­der in di­rect-to-con­su­mer pro­ducts. Wi­thin 12 months of its launch, the start-up has grown from zero to 250+ em­ployees, cen­te­red around hubs in Ber­lin, Lon­don, and Miami.

The ad­di­tio­nal equity puts Sel­lerX in a strong po­si­tion and will enable the com­pany to raise fur­ther debt ca­pi­tal to keep buil­ding their port­fo­lio by ac­qui­ring the best Ama­zon sel­lers in Eu­rope, the U.S., and China.

Eb­ner Stolz pro­vi­ded com­pre­hen­sive tran­sac­tion sup­port to L Cat­ter­ton and So­fina in­clu­ding fi­nan­cial and tax due di­li­gence ser­vices.

Team Eb­ner Stolz: Chris­tian Fuchs (Pro­ject-lea­ding Part­ner, Tran­sac­tion Ad­vi­sory Ser­vices), An­nette Lang, Ja­nina Poppe and Flo­rian Sei­zer (all Fi­nan­cial Due Di­li­gence), Alex­an­der Eu­ch­ner (Part­ner, Tax) and To­bias Schupp (both Tax Due Di­li­gence).

Press contact

Hen­ning Mar­bur­ger
Eb­ner Stolz
Holz­markt 1
50676 Co­lo­gne
Phone  +49 221 20643-628
hen­ning.mar­bur­ger@eb­ner­stolz.de

Firm contact

Chris­tian Fuchs
Eb­ner Stolz
Kro­nen­straße 30
70174 Stutt­gart
Phone  +49 711 2049-1409
chris­tian.fuchs@eb­ner­stolz.de

About Ebner Stolz

Eb­ner Stolz is one of the lar­gest in­de­pen­dent me­dium-si­zed au­diting and con­sul­ting firms in Ger­many and is one of the top ten in the in­dus­try. The com­pany has de­ca­des of sound ex­pe­ri­ence in au­diting, tax con­sul­tancy, le­gal ad­vice and ma­nage­ment con­sul­tancy. This broad spec­trum is ser­viced by more than 1,800 em­ployees with their mul­ti­di­sci­pli­nary ap­proach in all ma­jor Ger­man ci­ties and eco­no­mic cen­tres. As a mar­ket lea­der in the SME sec­tor, the firm pri­ma­rily ser­ves mid-si­zed in­dus­trial, trade and ser­vice com­pa­nies be­lon­ging to all si­zes and in every sec­tor.

Eb­ner Stolz car­ries out in­ter­na­tio­nal au­dit and con­sul­ting as­si­gn­ments to­ge­ther with part­ners of Ne­xia In­ter­na­tio­nal, one of the ten lar­gest net­works of au­diting and con­sul­ting com­pa­nies world­wide. Th­rough Ne­xia, Eb­ner Stolz is re­pre­sen­ted in over 120 coun­tries with more than 720 of­fices.